Keyword research is a process that involves identifying and analyzing relevant keywords for a website or web page. The goal of keyword research is to determine which words and phrases are most likely to attract visitors, improve search engine optimization (SEO), and ultimately drive more traffic to the site. This information can be used by content creators to optimize their writing for specific terms that people use when searching online. By incorporating these keywords into a website's content, it becomes easier for search engines to understand what the page is about, which can improve its ranking in search results and increase visibility to potential visitors.